How remarketing works in email marketing?

remarketing method in email marketing

Remarketing in email marketing refers to the practice of targeting specific segments of your email list with tailored messages in order to re-engage them and encourage them to take a desired action. It involves sending personalized emails to individuals who have already interacted with your brand or subscribed to your email list but haven’t yet…

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How To Increase Open Rates and Response Rates

email marketing software

Having a large email list is great, but if no one is opening your emails, what’s the point?  If they aren’t clicking the links or responding to your emails, then is it really worth it?  Did you know that the average open rate is 21% and the average click-thru rate is 9%?  There are a…

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